Caloric Intake5:2 targets • measured against your plan
1W1M3M
Within ±10% Outside range7 / 7 in range
Concierge nutrition consulting
led by Registered Dietitians
Your body
isn’t a
before photo.
Stop starting over. Build a way of eating that still works when lunch disappears, everyone wants a different dinner and Saturday refuses to behave.
See how it works ↓
Real food.
Real support.
Real Tuesday.
Not internet coaches.
Graduate-level
Registered Dietitians.
- RD led care
- 1:1 expert support
- Real-time adjustments
- Your week mapped first
The NBS method
Precision where it helps.
Freedom where it matters.
The 5:2 Split redistributes the same weekly calories: more room on Saturday and Sunday, while the weekly target stays intact.
The 5:2 Split
Same weekly intake / distributed differently
MON−80–120
TUE−80–120
WED−80–120
THU−80–120
FRI−80–120
SAT+200–300
SUN+200–300
Weekday redistribution
Weekend room
Weekly total stays the same
The number moves.
The trend tells the truth. Daily scale weight / 8 weeks
The trend tells the truth. Daily scale weight / 8 weeks
Week 01Week 08
A week inside NBS
Support shouldn’t begin when you ask for it.
Most programs wait for check-in day. NBS closes the loop proactively, every week and every four weeks, so you never have to struggle loudly to receive the service you already paid for.
01 / 08
We observe what already works
FAMILY
DINNER WHO EATS WHAT YOU MAKE REAL EVENINGS
KEEP THE RITUAL. BUILD AROUND IT.
DINNER WHO EATS WHAT YOU MAKE REAL EVENINGS
What is already in your kitchen?
PLAN
BreadYogurtDinnerWine
→
YOURPLAN
Monday / We reach out first
Weekend was awful. I’m in a funk and I don’t even know why.
Okay. Before we change anything—how was sleep, hunger, stress or your cycle?
Sleep was terrible. And I barely ate Saturday, then felt starving Sunday.
That helps. Let me look at the whole pattern with you—not punish one weekend.
Support stays open
9A12P3P5P
RD AVAILABLE
Your whole check-in
PHOTOWAISTTRENDWORDS
↓
CONTEXT
WHAT HAPPENED→WHAT IT MEANS→WHAT NEEDS TO CHANGE
ONE WHOLE WEEKNOT ONE “BAD” DAY
RD review / Evidence changes the plan
PLAN 1→PLAN 2
Same weekly intake / redistributed
MTWTFSS
SAME TOTAL
Every four weeks / Choose what is next
→
KEEPCHANGENEXT
Before the first call • Behavior analysis
We learn dinner first.
Your intake maps what Monday–Friday family dinner already looks like—who eats, what gets cooked, what everyone likes and what real evenings allow. Your weekday dinners are designed to fit that rhythm.
M–F dinner patternHousehold realityNo separate “diet food”
Nutrition Built Strength®Care that moves before you have to.
And the app keeps every part of that week visible.
Input → Human review → Adjustment → Forward plan
Member progressInsights Dashboard
Data synced today
Weekly Body Weight Average8-week trend
1M3M6M
Week 01Week 08
Weekly Nutrition Compliance27 Jul–2 Aug
86%6 of 7 days
Enough information to see the pattern—without demanding perfection.
Waist Measurement4-week trend
−0.75inches
Week 1Week 4
MessagesToday • 9:42 AM
RD
I reviewed your photos, waist measurement and two-week weight trend. Dinner is working. I adjusted the weekend—not your whole life.
Today’s dinnerFlexible input
Nothing is submitted in this concept.
Interactive preview Modeled on the Nutrition Built Strength by BSSF member app • representative member data
A system built for Tuesday—and Saturday
The plan changes modes.
You don’t start over.
Start with the weekly calorie target and divide by seven. Add 200–300 calories to each weekend day, then subtract that same total across Monday through Friday.
More weekend room. Same weekly intake.Plan the meal that has to work for your household first, account for its macros, then build the rest of the day around it.
Dinner stays dinner.Track the adjusted daily calorie target on Saturday and Sunday instead of forcing weekday-level macro precision.
Freedom without disappearing.Your RD watches the patterns, connects the dots and adjusts the plan as your body and life respond.
Science without shame.“Today I can have three slices. Maybe not the heaping pepperoni this time. But next week, all the pepperoni.
Jennifer’s case file
NBS / 01
Age51
Life stagePerimenopause
Result16 lb lost
“I just want to keep myself healthy and happy in the long term.” Jennifer, in her own words
Original member-submitted images
Unretouched • displayed at source ratio
The proof archive
Different bodies.
Real lives.
Member-submitted progress. Presented honestly, never reshaped.
Marsha T., 43Real member result
Karen, 43Real member result
Ellie, 4724-week member
Karen B., 61Real member result
Renee, 5552-week member
Anne L., 4848-week member
Dana G., 44Real member result
Jen, 41Real member result
Original member-submitted images • no body retouching • individual results vary based on factors including starting point, health status and consistency
When you’re ready
You don’t need to explain it perfectly.
Just tell us what’s been happening.
Hear it from her
NBS,take the wheel.
No actors. No rewritten testimonial. A real member describing the moment she stopped trying to do everything alone.
Real NBS member • begins with Merry • tap sound to hear
Your care team
Real people.
Already paying attention.
Clinical expertise, operational follow-through and a founder-led standard of care—from people who know the difference between checking a box and actually paying attention.
Founder-led standard
Founder
Bradley Goldman
CEO and FounderSets the standard for a service that notices the details before a member has to ask.
Instagram
Member experience
Founder
Jennifer Goldman
Co-FounderKeeps the member experience human, exacting and unmistakably NBS.
Instagram
Clinical leadership
Clinical leadership
Afton Delvecchio
Lead Registered DietitianTurns data, real food and honest conversation into the next useful adjustment.
Instagram
Human follow-through
Member experience
Dawn Hudson
Customer Experience ManagerMakes sure questions reach the right person, details keep moving and nobody feels lost.
InstagramConcierge means something here
You are not buying
another plan.
You are entering a working relationship with people who know what happened on Tuesday, review the data behind it and adjust before another week disappears.
Your real week, mapped first
Intake begins with the dinners, schedules and constraints already shaping your life.
1:1 planning with your RD
You build the plan together in your kitchen. Nothing generic is handed over.
Proactive weekly care
Monday outreach, Wednesday reflection, RD review, feedback and adjustments.
A four-week decision point
Reflect, measure, future-pace and decide what the next phase actually needs.
First we determine whether NBS is the right solution. The investment conversation comes after fit—not before it.
Not ready to apply?
Start with a plan that
actually starts with you.
Answer a few questions about your body, your week and the food that already belongs in your life. We’ll turn it into a useful starting point—not a generic download.
Personalized NBS quiz preview • final calculator connection pending
Before you ask
The honest answers.
How much time does this take every week?+
Your RD helps you decide what deserves attention, what can stay simple and what does not need another minute of your day.
Will I have to give up family dinners, weekends or wine?+
No. Family dinner is mapped first, the 5:2 Split creates intentional weekend room and the plan can hold when dinner runs late or Saturday changes shape.
What if I have already tried everything?+
Then we stop treating effort as the missing ingredient. NBS looks at the pattern, the data, your life stage and what previous plans failed to account for.
Can I use HSA or FSA funds?+
Eligible nutrition care may qualify. We collect the relevant information during your application and help you understand what documentation your plan may require.
Why is pricing not listed here?+
Because the first question is whether this is genuinely the right solution for you. If it is, we will have a clear, private investment conversation—without pressure.
Who is NBS not for?+
NBS is not a passive meal plan, a punishment challenge or a fit for someone looking for the cheapest information. It is active, collaborative care.
Start where you are
Ready to stop
starting over?
Find your fit
A short application. A real conversation. No pressure.